Positioning: What is this, and who is it for?Go-to-Market: Which channel brings the first users?

“I can't explain what I built in one sentence.”. Obviously Awesome by April Dunford, as a skill.

Obviously Awesome

April Dunford

2019

Run /positioning-canvas

Obviously Awesome is not in your cart.

Three skills cost €14. plus VAT.

Part of Find your first users and Get to revenue.

What this skill does

[Description follows with the first release]

A position that holds up against the alternative your customer actually considers

What's inside

CommandWhat it doesInputOutputTime
/positioning-canvas––––

One full command, unlocked

This is the real thing, one command, in full.

[The full command goes here, published in full, no paywall, with the first release]

Real output sample

[An artefact from a real session, not a mockup, follows]

What this book gets right that most people don't

[The point where the book contradicts its reader, in our own words]

What you get

  • 1 command
  • A ZIP containing SKILL.md and its reference files
  • Yours permanently, including future updates

Compatibility

  • Claude Code
  • Claude Projects
  • Cursor
  • ChatGPT
Setup guide

What this skill won't do

  • It won't write your landing page. It settles what the page has to say.
  • It won't invent a market for you. It names the one you already compete in.
  • It won't work without customers. Bring the alternatives yours considered.

Book source

Based on Obviously Awesome by April Dunford (2019). The frameworks and terminology are part of the author's publicly taught methodology. This skill contains original interactive workflows built on them, it does not reproduce the book's text.

[Buy the book, affiliate link follows]

Get it

Obviously Awesome is not in your cart.Go to cartThree skills cost €14

Price plus VAT. VAT is added at checkout.

This book in two sets

Find your first users

You built something. Now find out whether anyone wants it, get them to actually use it, and explain it in one sentence.

Three skills cost €14 instead of €21. Every third one is on us.

Get to revenue

You know what it is. Now price it, package it, and find the channel that brings people.

Three skills cost €14 instead of €21. Every third one is on us.