---
title: "$100M Offers"
description: "I have no idea what to charge. Alex Hormozi, 2021."
url: "https://builderbooks.dev/skills/100m-offers"
type: "skill"
site: "BuilderBooks.dev"
author: "Alex Hormozi"
year: 2021
price_eur: 7
currency: "EUR"
tax: "net, VAT added at checkout"
clusters:
  - "Pricing"
  - "Positioning"
commands:
  - "/value-equation"
---

# $100M Offers

> “I have no idea what to charge.”

Alex Hormozi. 2021. €7 plus VAT.

Run `/value-equation`.

## What this skill does

_The description is not published yet._

→ An offer the price no longer has to justify

## What's inside

| Command | What it does | Input | Output | Time |
| --- | --- | --- | --- | --- |
| `/value-equation` | — | — | — | — |

## One full command, unlocked

This is the real thing, one command, in full.

_The unlocked excerpt is not published yet._

## Real output sample

_The output sample is not published yet._

## What this book gets right that most people don't

_The contradiction is not published yet._

## What you get

- 1 command
- A ZIP containing SKILL.md and its reference files
- Yours permanently, including future updates

## Compatibility

Claude Code, Claude Projects, Cursor, ChatGPT. Setup guide: [/install](/install).

## What this skill won't do

- It won't set your price. It changes what the price is for.
- It won't run your pricing page experiments. It decides what to test.
- It won't fix a product nobody wants. Validate first.

## Book source

Based on **$100M Offers** by Alex Hormozi (2021). The frameworks and terminology are part of the author's publicly taught methodology. This skill contains original interactive workflows built on them, it does not reproduce the book's text.

[Buy the book, affiliate link follows]

## Get it

€7 plus VAT, VAT is added at checkout. Three skills cost €14. Add it in the cart at [/cart](/cart), or see [/pricing](/pricing).